In 2025, ChatGPT will reach its first billion users.
Your competitors do not (yet) recognize the business opportunity.
When everyone optimizes, it will become more difficult, slower, and more expensive to be recommended on ChatGPT.
Changed user behavior: ChatGPT instead of Google
In February 2025, google.com recorded approximately 76.3 billion visits – a decrease of 9.7% compared to the previous month. A significant decline for the current leader in online search.
(Source: Statista, 2025)
Google remains important – but ChatGPT shows the direction the journey is heading.
Smart companies are building their visibility now while the competition is still sleeping.
This graph shows the relative development of ChatGPT vs. Google
Changed user behavior: ChatGPT instead of Google
In February 2025, google.com recorded approximately 76.3 billion visits – a decrease of 9.7% compared to the previous month. A significant decline for the current leader in online search.
(Source: Statista, 2025)
Google remains important – but ChatGPT shows the direction the journey is heading.
Smart companies are building their visibility now while the competition is still sleeping.
This graph shows the relative development of ChatGPT vs. Google
Reporting & Strategy Call
Implementation
Strategy
DiagnosisResults that speak for themselves – this is what our customers say
Since 2018, over 100 clients have entrusted us with their goals. Here, three of them share why they feel comfortable with us
We are very satisfied with the SEO sprint! We at Berit Klinik sincerely thank AN Digital for the good and straightforward project approach and are very pleased with the results of their work. Mare Hojc has a great team that, on the one hand, understands very well what needs to be done, and on the other hand, is very friendly and customer-oriented
Peder Koch, CEO/Delegate of the Board of Directors
Berit Klinik
I enjoy working with AN Digital for two reasons: They deliver the promised results, they are there when I need them, and it's fun working with them. They quickly understood the unique challenges of our industry and clearly explained their strategy to improve our SEO performance, and the results have far exceeded our expectations
Joe Benso, Director of Communications
Casper
I received an order from Basel last week. I honestly told them that we are probably not the cheapest due to travel costs, but the customer didn't mind. I wanted to know how they found us, and they said through Google. A nice side effect is that now new employees are finding us online and applying directly, which saves me time and effort
Lukas Etter, CEO
FMT Metallbau
Let's address the elephant in the room: What qualifies us to talk about visibility on ChatGPT, Perplexity & Co.?
The topic is brand new, and no one really knows exactly how it works.
We do, because…
30 years of SEO experience
We were doing SEO back when Google was still in its early stages.
Back then, it was still about ‘maintaining meta tags’ – today, we optimize visibility on ChatGPT.
Our experience, combined with a keen sense for trends, allows us to optimize content for both search engines and AI chatbots.
In short: Whoever optimizes with us for ChatGPT also gains visibility on Google.
ChatGPT Visibility Study: 14 Ranking Factors [Download Now]
We spent 3 months intensively studying the recommendation algorithm of ChatGPT.
The result: The first comprehensive SEO study for ChatGPT in the German-speaking region.
In the process, we identified 14 key ranking factors that determine whether and how visible your company appears on ChatGPT.
These insights are a game-changer – and will help you sustainably increase your visibility.
WEBINAR: Will ChatGPT Replace Google? [Watch Now]
Due to high demand, we have already conducted the webinar multiple times – with over 400 registrations from companies across the entire DACH region.
The webinar serves as a foundation to help you better understand the study.
We recommend watching the webinar first and then reading the study.
Then you’re ready.
Do you want to know why ChatGPT prefers your competitors – and not you?
In our 20-minute conversation, we will find out why ChatGPT doesn’t recommend your company and what you can do about it.
Afterward, we’ll create a free ChatGPT analysis with an accompanying step-by-step plan to make your company visible on ChatGPT.
Process:
- Choose an appointment
- 20-minute ChatGPT consultation (Zoom)
- 60-minute analysis discussion (Zoom)
Why will ChatGPT become a crucial channel for customer acquisition in 2025 and beyond?
Because it will have one billion users in 2025. It is growing rapidly, while Google usage is slowly declining.
How does the ChatGPT recommendation algorithm work? How can our company build visibility there and acquire customers?
Our ChatGPT study identified 14 key ChatGPT ranking factors. You can download the study for free above.
Will ChatGPT replace Google?
Probably. No one knows the future. But anyone who uses ChatGPT tends to search on Google less and less.
Read my LinkedIn post about it – it now has over 325 comments.
Why will ChatGPT replace Google?
3 reasons:
- Google is complex – ChatGPT is simple
- Google search takes 10 minutes – ChatGPT researches FOR YOU… in 10 seconds
- Google is a library – ChatGPT is the advisor who has read ALL the books in the library and answers your questions
ChatGPT is simpler, faster, and saves time = better for the user.
What happens if we invest in visibility on ChatGPT and another AI chatbot 'wins'?
No problem. ChatGPT, Gemini, Perplexity, Copilot, DeepSeek… they all use the same ranking signals, only they evaluate them a bit differently.
Optimize your company for ChatGPT, and you’ll also build visibility on the other AI chatbots.
Does ChatGPT optimization work for all industries?
Yes. When people search for your products, they use ChatGPT for that as well.
Where does ChatGPT get its data from?
It has a static database on which it was trained.
In addition, it has live access to the internet through its web tool. This allows it to provide up-to-date answers.
What data does ChatGPT not have access to?
Personal data. Bank accounts. Tax documents. Websites behind logins and paywalls. Confidential information.
Will there be ads on ChatGPT?
Unlikely. Not in the next few years.
ChatGPT wants to take market share away from Google, and the nice ‘ad-free’ view is one of its main advantages.
Moreover, OpenAI is not publicly traded, so it doesn’t face the pressure of needing to deliver quarterly profit increases. With Microsoft and others backing them, they can take their time and develop a great product.
Would it be good for visibility to have a Plus account, or is the free one sufficient?
The visibility of your company on ChatGPT does not depend on the account type – but on how well you are optimized for it.
Whether free or with a subscription: Only those who optimize strategically will be recommended.