AIVA by AN Digital

AIVA: AI Visibility Architecture

AIVA is the standard for AI Visibility developed by AN Digital. The system explains why some brands are recommended in ChatGPT, Perplexity, Google AI Overviews, and other AI systems — and others are not.

Ellipse For companies that want to build AI Visibility strategically and on the basis of a clear standard.

AIVA makes AI Visibility explainable, measurable, and manageable

Many companies already recognize that visibility in AI systems is becoming increasingly important. What is often missing is a reliable model that explains what actually drives this visibility and how it can be built in a structured way.

That is exactly what AIVA was developed for. AIVA does not describe AI Visibility as an isolated SEO, content, or PR topic, but as the result of an architecture influenced by multiple layers and signals.

AIVA is based on a proprietary framework, an international AI Visibility study, and data-driven analyses that reveal how AI systems evaluate brands. This creates a system with which companies can better understand AI Visibility, assess it more rigorously, and develop it strategically.

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AIVA is not a single instrument, but a system for AI Visibility.

AIVA Framework

Explains the fundamental logic behind AI Visibility

AIVA Maturity Model

Shows the maturity level of a company with respect to AI Visibility

AIVA Scorecard

Makes AI Visibility structured and assessable

The Core Components of AIVA

AIVA Framework

The AIVA Framework explains the fundamental logic behind AI Visibility and describes the four architectural layers that determine how brands are found, understood, and recommended by AI systems.
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AIVA Maturity Model

The AIVA Maturity Model shows the maturity level at which a company currently stands with respect to AI Visibility and how this stage of development can be systematically advanced.
View AIVA Maturity Model
AN Digital Frame

AIVA Scorecard

The AIVA Scorecard evaluates AI Visibility along key dimensions. This produces the AIVA Index (0–100), which condenses the overall picture into a clear executive score.
View AIVA Scorecard
AN Digital Frame

How AIVA Is Applied in Practice

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AIVA Architecture Sprint

The AIVA Architecture Sprint is the strategic entry point into the AIVA standard. It helps companies systematically assess their current AI Visibility, make deficits visible, and derive clear priorities.
Learn more about the AIVA Architecture Sprint
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AIVA Transformation

The AIVA Transformation translates the strategic foundation from the sprint into executable specifications, technical briefings, and clear quality gates for implementation.
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AIVA Governance

AIVA Governance creates the foundation for managing AI Visibility across departments over the long term, clarifying responsibilities, and embedding quality standards within the organization.

Why Companies Work with AIVA

Why AIVA is relevant for businesses Iocn
AI Visibility becomes more understandable
AIVA helps companies stop treating visibility in AI systems as a black box and instead see it as a system with comprehensible influencing factors.
Why AIVA is relevant for businesses Iocn (1)
Assessment and prioritization become more rigorous
By combining the AIVA Framework, AIVA Scorecard, AIVA Index, and AIVA Maturity Model, deficits and levers can be identified with greater precision.
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AIVA connects at the executive level
With the AIVA Scorecard, AIVA Index, and AIVA Maturity Model, AIVA makes AI Visibility not only explainable, but also assessable at the executive level.
Why AIVA is relevant for businesses Iocn (2)
Teams get a shared model
AIVA creates a common language for marketing, content, brand, data, and digital management.
Why AIVA is relevant for businesses Iocn (3)
The result is not a report, but a system
AIVA connects understanding, assessment, and application within a shared standard for AI Visibility — and thereby creates the foundation for better decisions.

With the AIVA Architecture Sprint, we assess your current AI Visibility along key AIVA dimensions, make structural deficits visible, and derive clear priorities from them.

This turns the AIVA Scorecard into a well-founded basis for strategic decisions, clear priorities, and a condensed view of your current AI Visibility.

Applying AIVA to your company