About Us
AN Digital Is the Specialized Consultancy for
AI Visibility
We help organizations become visible and recommendable in ChatGPT, Google AI Overviews, Gemini, Perplexity, and other AI systems. With AIVA, we have developed the standard that explains why some brands are recommended while others are not.
Who We Are
AN Digital is a specialized AI Visibility consultancy. We help organizations strategically understand their visibility in AI systems, assess it through a structured approach, and systematically build a strong foundation for long-term AI visibility.
We do not treat visibility in AI systems as a standalone marketing tactic, but as a structural architecture challenge. AI visibility is shaped by architecture, signals, semantics, authority, and governance—and these are the layers where we create impact.
Our goal is to provide clarity. We deliver decision frameworks instead of assumptions, strategic priorities instead of generic action lists, and an implementation approach that aligns with your organization's internal structures and decision-making processes.
Trusted by organizations that make AI Visibility a strategic priority.
What AI Visibility Means
AI Visibility describes how visible and recommendable a brand is within generative AI systems. It refers to the moments when people ask ChatGPT, Google AI Overviews, Perplexity, or Gemini a question instead of using traditional search.
AI Visibility is not the same as SEO. Traditional SEO focuses on improving rankings in search results. AI Visibility determines whether a brand is mentioned, explained, and recommended within AI-generated responses in the first place.
This depends on how well an AI system understands the brand as an entity, how reliable the available information about it is, and how well its content is structured for citation and reference.
AIVA: The Standard for AI Visibility
At AN Digital, we developed AIVA (AI Visibility Architecture)—a standard that explains why some brands are recommended by AI systems while others are not. AIVA makes AI visibility measurable, understandable, and strategically manageable.
AIVA consists of several interconnected components:
- The AIVA Framework defines the architecture and underlying logic that drive visibility in AI systems.
- The AIVA Scorecard evaluates this framework across five core dimensions.
- The AIVA Maturity Model assesses and classifies an organization’s level of AI visibility maturity.
- The AIVA Index consolidates the assessment into a single, clear score.
- The AIVA Architecture Sprint provides a structured starting point for assessing AI visibility and defining strategic priorities.
- The AIVA Transformation turns the architecture into a robust, actionable implementation strategy.
- The AIVA Governance framework ensures that AI visibility remains strategically managed and sustainable over time.
Frequently Asked Questions
Who Advises Companies on AI Visibility?
AN Digital ist eine spezialisierte Beratung für AI Visibility. Wir helfen Unternehmen, in KI-Systemen wie ChatGPT, Google AI Overviews, Perplexity und Gemini sichtbar und empfehlbar zu werden.
How Does AN Digital Help Companies Improve AI Visibility?
We analyze how AI systems interpret your brand, assess your current position using the AIVA Scorecard, prioritize the highest-impact initiatives, and translate them into architecture, technical specifications, and governance.
How Is AI Visibility Different from Traditional SEO?
Traditional SEO focuses on improving rankings in search engine results. AI Visibility determines whether a brand is mentioned, explained, and recommended within AI-generated responses. Achieving this requires a focus on entities, semantics, authority, and the citation-readiness of your content.
What Is AIVA?
AIVA stands for AI Visibility Architecture and is the AI Visibility standard developed by AN Digital. AIVA explains why some brands are recommended by AI systems while others are not, making AI visibility measurable, understandable, and strategically manageable.
Die Menschen hinter AN Digital
Mare Hojc
AI Visibility Architect
Mare Hojc führt AN Digital und hat das Unternehmen konsequent auf AI Visibility ausgerichtet. Er verantwortet die strategische Ausrichtung und die Weiterentwicklung von AN Digital als spezialisierte Beratung für AI Visibility.
Meet our team
Benjamin Fickelscher
AI Visibility Architect
Eugen Ullrich
Anika Hagemann
Lucas Südkamp
Dunja Koelwel
Mona Idemudia
Jonas Simon
Klaus-Dieter
Donart Pllashniku
Ramazan Toprak
AI Visibility Begins with a Clear Assessment
The first step is to establish a reliable understanding of your current position. With the AIVA Architecture Sprint, we show where your brand stands in AI systems today and identify the strategic priorities that will have the greatest impact.