Internationaler SEO & Online Marketing Virtual Summit by AN Digital

Mare Hojc

Co-Founder All New Digital Virtual Summit

Just a couple of hours before the event Hamlet Batista died of Corona virus. That is why we decided to dedicate our  Virtual Summit to him.

This is a 4-minute tribute to a great man and his life.

We will miss you, Hamlet.

Cody West

Founder, Assisted Reach

A Business Intelligence Approach To Link Building

These questions always come up when planning a link building campaign:

• Why do we need links?
• How many links do we need to build total?
• How much will link building cost?
• How many links do we build to each page on the website?
• What anchor text should we use when building links?

Cody gives us clear answers and even shows us the math on how to calculate them.

Bastian Grimm

CEO & Co-Founder, Peak Ace AG​

The Art of Crawling: Getting the most out of Crawl and Index Budget

A deep-dive into technical SEO with the focus on crawlability and indexing for bigger websites and webshops.

Bastian goes deep and talks about:

• crawl budget
• crawling vs indexing
• how to handle multiple versions of a product (colour, size) from a technical SEO standpoint
• indexing strategy for categories, sub-categories and pagination

He also gives us his top 10 tips for e-commerce businesses.

What happens when 5 top international SEOs with years of experience “in the SEO trenches” come together and answer questions?

• For SEO agencies and Freelancers: what is the best value proposition for presenting SEO to a client to win their trust and business?
• “fake table outreach experiment” – how Andy Chadwick increased traffic to a new product website exponentially by landing a link in a big online publication?
• can you rank well without link-building
• if I am just starting out with a new website / product: what is the first thing I should do regarding my SEO?

…and about 20 more awesome questions from our audience.

Andy Chadwick

Co-Founder Snippet Digital

Working smart; how two people can do the work of 20 using machine learning in SEO

Andy explains the benefits of using Machine Learning, Natural Language Processing and Artificial Intelligence (AI) in your SEO optimization process.

Exciting takeaways about:

• Keyword mapping, clustering & categorization
• URL mapping
• Intent Classification
• How to create content briefs

Andy is in the process of building an exciting SEO Keyword/ Content planning tool that will potentially reduce the work of an SEO agency or an SEO in-house team from 40-50 to 3-4 hours.

Kevin Indig

VP SEO & Content, G2

Exponential organic growth with User Generated Content (UGC)

Kevin Indig has been head of SEO at some of the biggest internet companies in the world like Dailymotion, G2 and Atlassian.

Kevin talks about the technical SEO challenges of such huge UGC websites:

• indexing and crawling
• content quality
• schema.org
• how to solve spam issues

3 speakers left standing, Amanda Milligan, Andy Chadwick and Mare Hojc, having a beer and discussing digital topics in a relaxed an informal manner with the attendees who, after 10 hours of content, wanted some more 🙂

• what works today in the digital channels and how it has changed
• how to create marketing that people love and creates value
• Amandas podcast “Cashing in on content marketing”
• a behind-the-scene look at a really awesome tool that Andy is building and could be a potential game changer

A very relaxed conversation about the world of online marketing and a nice round-up of a knowledge-packed All New Digital Virtual Summit 2021. With beer, whiskey and… coffee 🙂